Direct Marketing Lists

In the world of marketing and advertising, there are basically three types of marketing that a business can utilize.

• Direct Marketing: Contacting potential prospects directly in person, by phone or by mail with an offer that encourages them to reply. This is usually done with a list of people or businesses that have been sorted by specific characteristics that would make them likely to need, and have a budget for, your product or service.
• Advertising: This includes billboards, ads in periodicals, TV commercials, radio spots, etc. and is usually not targeted at all.
• Online Search Marketing: This type of marketing positions you, either organically or with paid advertising, to be seen by people who are searching online for a product or service that your company provides.

For this discussion, we will talk about the benefits of direct marketing and the importance of using a targeted list in your direct mail or telemarketing campaign, for both business-to-consumer (B2C) and business-to-business (B2B) marketing.

Consumer Marketing Lists

Businesses that sell to consumers will need to establish the characteristics of a good potential customer. This can be done by analyzing your present customer list in order to find common traits among people who have bought from you in the past. These traits could include things like neighborhood, age, marital status, income, length at their residence, whether they own or rent, the type of property they own, and the value of their property. At AffordableMarketingLists.com, we can help businesses sort their list by these, as well as a variety of other, filters. And we can also give recommendations for which filters would be the best ones to use based on the target audience that the business is marketing to.

Consumer Mailing List vs. Cold Calling List

If you are running a direct mail campaign, we can provide you with a mailing list that includes correct mailing addresses for everyone in a specified area. We can also have the list scrubbed against the National Change of Address database to increase the chances that your mail will be deliverable. A cold calling list is a list of consumers who meet all of your search criteria (age, marital status, etc) and whose phones and are not on the Do Not Call list.

Business Marketing Lists

B2B marketers can segment their lists by filters that will sort businesses by location, size, industry type, number of employees and the type of ownership (sole vs. firm) and type of location (branch vs. headquarters). It can also omit franchises and certain industry codes (for instance, you wouldn?t want to be calling companies that sell what you sell).? In addition if you are a B2B company that requires that you talk to someone in a specific department, AffordableMarketingLists.com can sort your list according to specific job titles, like Controller or HR Executive. Because there is not a Do Not Call list for businesses, a business direct marketing list can be used for either direct mail or cold calling.

?

?

?

?

?

?

?

Source: http://affordablemarketinglists.com/direct-marketing-lists/

samuel adams snowy owl one for the money 10 minute trainer sarah burke death etta james funeral erin brockovich